| BRAND GAP REV/E 2/E Aiga Design Press Marty Neumeier Neumeier NEW RIDERS PUBL2005 Paperback REV English ISBN：9780321348104 A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. 洋書 Business & SelfーCulture（ビジネス） Business & Economics |
